Why not have both??!! The unanimous decision was announced by Powell River City Council Thursday night. For the past 10 years plus ” The Pearl of the Sunshine Coast” brand statement has been used by the community. A few months back – council looked into using a new logo -” Coastal By Nature.” Several concerned residents put forth a petition to council – stating they wanted to keep the original brand statement. Councillor Russell Brewer spoke to keeping the old and adding the new works for Powell River.

Brewer says he respects those who came forward and encourages any resident with concerns to approach council at any time. The official adoption of the new slogan and still using the older one became official Thursday night.